News

UK: Cobra Beer launches "mini" King Cobra

Most popular

Constellation cuts losses on Ballast Point folly

Why hard seltzer's US success won't translate

US Champagne tariffs threaten critical blow

just-drinks' M&A database - November

Why spirits should embrace cross-category trend

MORE

UK-based Cobra Beer is launching a mini version of its high-strength King Cobra beer.

The company said today (22 February) that it would begin selling 375ml bottles of the 8% abv beer in the UK.

Cobra Beer marketing director Simon Edwards said the smaller offering would have "a strong appeal" in style bars and night clubs. He said: "King Cobra has proved very popular with our consumers so launching the smaller bottle is really about offering people a choice."

Cobra Beer first launched King Cobra in 750ml bottles two years ago to encourage drinking beer with food.


Sectors: Beer & cider

Companies: Cobra Beer

Related Content

The beer category in 2017 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS

The beer category in 2017 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS...

Mahou San Miguel prepares China re-entry as premium beer heats up

Mahou San Miguel prepares China re-entry as premium beer heats up...

Round-Up - NPD: Let’s Get Slim: Mini Can Packaging Invigorates Soft Drinks and Beer

Round-Up - NPD: Let’s Get Slim: Mini Can Packaging Invigorates Soft Drinks and Beer...

The beer category in 2015 - just-drinks' Review of the Year, Part II

The beer category in 2015 - just-drinks' Review of the Year, Part II...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?