News

US: Click launches new Sauvignon Blanc

Most popular

Tailor spirits marketing to today's consumer

Remy Cointreau rediscovers China balance - comment

just-drinks speaks to Bombay Sapphire VP

Tariffs risk reversing Australian wine's hard work

How to win in vodka in the US - A history lesson

MORE

Click Wine Group has announced the national release of Fat bastard Sauvignon Blanc. The new wine is sourced from low yielding vineyards of Languedoc-Roussillon, including the banks of the Rhone, Carcassonne, the foothills of the Massif Central and the coast in the South.

"Retailers and restaurateurs continue to say that Fat bastard is a great draw for them," said Peter Click, co-owner of Fat bastard and founder and CEO of Click Wine Group. "The consistent demand from customers coupled with the availability of great grapes from southern France drove the timing of the release of the Sauvignon Blanc. We expect it to be a popular addition to restaurants, especially those embracing the trend of fresh ingredients and lighter fare."

Since its launch in the US in 1998, Fat bastard continues to enjoy steady double-digit annual growth, the company said, as a result of high-quality wine, a fun and memorable name, and consumer friendly packaging.

The range is available throughout the US in Chardonnay, Shiraz, Merlot and now Sauvignon Blanc for the average retail price of US$11.00.


Sectors: Wine

Related Content

"Brexit is going to happen so we might as well get on with it" - Interview, Philip Gregan, CEO, New ...

Is the end nigh for Sauvignon Blanc? - Comment

Is the end nigh for Sauvignon Blanc? - Comment...

Concha y Toro's Frontera adds three-litre bag-in-box to US footprint

Concha y Toro's Frontera adds three-litre bag-in-box to US footprint...

This week in soft drinks & bottled water, featuring results from Coca-Cola Co, Britvic and Fever-Tree, clear drinks in Japan and new facilities for Refresco

This week in soft drinks & bottled water, featuring results from Coca-Cola Co, Britvic and Fever-Tre...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?