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US: Click launches new Sauvignon Blanc

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Click Wine Group has announced the national release of Fat bastard Sauvignon Blanc. The new wine is sourced from low yielding vineyards of Languedoc-Roussillon, including the banks of the Rhone, Carcassonne, the foothills of the Massif Central and the coast in the South.

"Retailers and restaurateurs continue to say that Fat bastard is a great draw for them," said Peter Click, co-owner of Fat bastard and founder and CEO of Click Wine Group. "The consistent demand from customers coupled with the availability of great grapes from southern France drove the timing of the release of the Sauvignon Blanc. We expect it to be a popular addition to restaurants, especially those embracing the trend of fresh ingredients and lighter fare."

Since its launch in the US in 1998, Fat bastard continues to enjoy steady double-digit annual growth, the company said, as a result of high-quality wine, a fun and memorable name, and consumer friendly packaging.

The range is available throughout the US in Chardonnay, Shiraz, Merlot and now Sauvignon Blanc for the average retail price of US$11.00.


Sectors: Wine

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