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US/CANADA: Clearly Canadian updates line-up for US

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Clearly Canadian has relaunched its sparkling water portfolio in the US.

The Toronto-based company said yesterday (2 February) that its sparkling water brands will benefit from new packaging, new graphics and new flavours with lower calories.

Clearly Canadian said it will offer four flavours - orchard peach, mountain blackberry, black cherry and wild raspberry. All four contain 25 calories per serving, and will be available in blue 20oz. and 1-litre PET bottles with updated labelling.

"We are really excited about the new look and taste of Clearly Canadian" said company president David Reingold. "Through extensive consumer research we gained unique insights that drove our graphic and product development efforts. Our distributors have told us that this is exactly the kind of product that they are looking for."

In August last year, Clearly Canadian secured a bottling agreement with Cott Corporation in North America. Cott will handle the bottling for its beverages in 20oz. and 1-litre PET at "strategically-located" Cott facilities for distribution across the continent.


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