USA: Clamato Adds Zest to Hispanic Marketing, Targets Latino Consumers
Mott's Inc., maker of the zesty Clamato tomato cocktail, is significantly increasing its efforts aimed at Hispanic consumers.Clamato is launching a new Spanish-language advertising campaign aimed at the nation's 33 million Hispanic consumers."We are launching a long-term commitment aimed at current Latino Clamato users," said Mike Judlowe, vice president of marketing for Mott's.
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