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UK: CIVB appoints UK consultant

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The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) has appointed a new consultant in the UK. The wine organisation said yesterday (27 October) that former Baron Philippe de Rothschild UK managing director Douglas Morton will provide a link between decision makers and opinion formers in all sectors of the wine trade and the CIVB.

In a statement, CIVB marketing director Pascal Loridon said: "The CIVB has made this new appointment to improve our understanding of the increasingly competitive and complex British market and enable us to put a local interpretation on our global strategy."

"I welcome the opportunity to raise (Bordeaux's) profile among British wine consumers," Morton added.


Sectors: Wine

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