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Cider Supply Co launches Galipette brand in China

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France-based Cider Supply Co has agreed distribution in mainland China for its Galipette cider brand with Shanghai-based beverage importer Craft Republic.

Cider Supplys Galipette will be distributed in China by Craft Republic

Cider Supply's Galipette will be distributed in China by Craft Republic

The "strategic brand management agreement" covers exclusive distribution and brand activation across mainland China, but excluding Hong Kong, Macau and Taiwan.

Craft Republic imports a number of craft beverage brands, including Pernod Ricard's Our/Vodka, Moody Tongue Brewing Co and FEW Spirits.

"Craft Republic's proven brand-building capabilities, coupled with a complementary portfolio of strong craft propositions and innovative route-to-market across the channels, make them an ideal partner to execute against our growth strategy," said Cider Supply Co's Michael Nordblom.

Craft Republic's Ben Joseph added: "With its focus on purity and tradition, wrapped up in a great contemporary package, we feel confident Galipette Cidre can become a leader in its segment in China for years to come."

A pure juice cider, the 4.5%-abv Galipette is produced in north-west France, with its Galipette Brut variant made in Brittany, and Galipette Biologique in Normandy.

Middle-class Millennials, working with Tencent and using Big Data - Pernod Ricard's operations in China - Focus


Sectors: Beer & cider

Companies: Pernod Ricard

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