US: Cider growth marches on as on-trade FY volumes soar - figures
Cider's popularity is growing in the US from a low base
Cider continued its significant growth in the US last year as on-trade volumes rose sharply, while craft beer continued to steal category share, according to recent figures.
Volumes in the hard cider category in bars and restaurants jumped 49% in 2013, tracking firm Guestmetrics said earlier today (9 January). Fourth-quarter volumes slowed to 42%, but this was likely due to “weak” on-trade traffic rather than slowing consumer demand, according to the analysts.
The big brewers have been looking to up their interest in US cider, with Anheuser-Busch InBev and MillerCoors both announcing plans last year to launch major new brands.
Cider’s year-year gain in share held steady at +0.5 points. The category's on-trade growth was "more moderate" than in the off-trade, Guestmetrics said.
Meanwhile, craft beer brands saw an overall 4% volume rise in bars and restaurants in the full-year, while sales by value were up 7.1%. This was against a backdrop of a 4% volumes drop for the beer category as a whole.
Year-on-year, craft beer gained 2.2 points of overall beer volume, but still remains a small portion of total category sales.
‘Premium light’ beers had a “difficult year”, Guestmetrics said, with volumes dropping by around 10% and sales by value slipping by 8.4%. The sub-category lost around 2 points of share year-on-year, the figures show.
The ‘premium regular’ and ‘imports’ sub-categories for beer also had a difficult year in the US on-trade, both falling mid-single digits in volume terms.
In terms of beer styles, IPA gained the most share, up 1.2 points, the tracking firm said.
Boston Beer Co’s hard cider Angry Orchard, Heineken’s Dos Equis, Lagunitas and Redds were the biggest share gainers in the full-year. Greatest gains in distribution were Boston Beer Co's Angry Orchard, Anheuser-Busch InBev's Budweiser Black Crown and MillerCoors' Redd's.
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Here are the ten most read comment pieces by just-drinks' editor, Olly Wehring, ...
Heineken Romania SA is expected to consolidate its leading position in beer by further investing in its production facilities and introducing new products. After a successful 2012 for its flavoured/mi...
Heineken’s main strategy in Hungary is to maintain its favourable position among the leading producers of beer in Hungary and supply local demand with high-quality beer and cider. In order to achieve ...
In the UK, the Royal Society of Public Health has called for nutritional labels - including calories - to be placed on alcoholic drinks, in order to curb the country's growing obesity epidemic....
- Paddy Irish whiskey - The Facts
- A-B InBev and its SABMiller divestments - Focus
- SABMiller in Cent'l & E Europe - What is for sale?
- Is single malt the Great White Hope for Scotch?
- Is the wine industry confusing its consumers?
- Pernod Ricard to widen Our/Vodka sales reach
- Leonardo DiCaprio joins Runa drinks board
- Remy Cointreau names new Travel Retail exec
- Pernod in talks to sell Paddy whiskey to Sazerac
- US wholesalers point to Absolut decline - report
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Carbonates in India
- Consumer and Market Insights: Spirits Market in the US