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US: Chivas unveils 25 year old blend in New York

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Pernod Ricard has launched a 25-year-old version of its flagship Scotch brand Chivas Regal.

The blend harks back to the first ever Chivas Regal blend, which was also a 25-year-old Scotch, first shipped from Aberdeen to New York in 1909.

The whisky will be produced in limited quantities only, and each bottled will be individually numbered.

The brand extension had its launch in New York on Saturday (28 September) at an event attended by a variety of Hollywood and Bollywood film stars.

Christian Porta, chairman and CEO of Chivas Brothers, said: ''Just as the original Chivas Regal was the very first luxury Scotch, Chivas Regal 25 Year Old sets the standard for all others. Our ability to release such an incomparable blend is thanks to our tradition of owning a priceless stock of exceptional aged whiskies. As Chivas Regal Master Blender Charles Howard said in 1894, 'The name of Chivas shall be equivalent to the hallmark of excellence'."

The launch party for the blend took place in front of 450 guests from more than 30 countries at the New York Public Library, which was built in 1909, the year the first bottles of the original Chivas Regal 25 Year Old were shipped to the US.


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