UK: Chivas 18-year-old targets financial sector

By | 6 July 2007

Chivas Brothers has unveiled an international TV marketing campaign for its Chivas Regal 18-year-old Scotch whisky targeting the financial community.

Pernod Ricard's Scotch whiskey and gin arm said yesterday (5 July) that it has teamed up with Bloomberg and will run its campaign from July to October.

Chivas Regal brand director Sophie Gallois said: "The partnership with Bloomberg provides us with a great platform to engage with the financial community - successful and sociable people who select the best in life."

The company also said that it plans to run product tastings and internet sponsorship to support the TV push.

In January, the group posted a 9.7% rise in first-half sales thanks to a strong performance from its spirits brands, particularly in Asia and the Americas. In all, turnover for the six months to 31 December last year reached EUR3.5bn (US$4.5bn), Pernod said.

Sectors: Spirits

Companies: Chivas Regal, Chivas Brothers, Pernod, Ricard

View next/previous articles

Currently reading -

UK: Chivas 18-year-old targets financial sector

There are currently no comments on this article

Be the first to comment on this article

Related articles

US: Beam Global sells Dalmore distribution to UB Group

Beam Global Spirits & Wine has confirmed reports that it will sell back the distribution rights to Dalmore Scotch whisky in the US.

EUROPE: Spirits labelling changes become law

The new rules covering spirits in the European Union have come into effect this week, with the change being described by one trade body as "a good compromise".

Spotlight - Forging ahead: Spirits counterfeiting in China

China's entry into the WTO has been a catalyst for further growth in imported spirits but the likes of Diageo and Pernod Ricard are not the only ones eyeing the growth potential. Counterfeiters are also seizing the opportunities presented by China's growing market for Western drinks brands. Dominique Patton reports on the problem and some of the solutions being implemented to tackle it.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page