LIWF 2012 - CHINA: Chinese wine market boom to continue - report

By Chris Mercer | 22 May 2012

China will continue to dominate growth in emerging market wine sales over the next five years, according to Euromonitor International.

China is set to account for 90% of the rise in wine volume sales across the so-called BRIC nations – Brazil, Russia, India and China – up to 2016, according to Euromonitor figures. Wine sales in China will rise by 17% per year over the next five years, the market research group has forecast.

“80% of the gains in China will be for red wine,” said Euromonitor researcher Spiros Malandrakis, who delivered a snapshot presentation on emerging wine markets at the London International Wine Fair conference yesterday (21 May).

Malandrakis told attendees: “Consumers in the West are chronically unemployed and getting old. Consumers in the BRICS are young and aspirational, and the gap is getting wider.”

Other non-BRIC countries pegged for strong wine volume growth in the next five years include Nigeria, Ukraine and Poland, he said.

Expert analysis

Wine in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2013

This report covers key aspects of the wine market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Sectors: Wine