China will continue to dominate growth in emerging market wine sales over the next five years, according to Euromonitor International.

China is set to account for 90% of the rise in wine volume sales across the so-called BRIC nations – Brazil, Russia, India and China – up to 2016, according to Euromonitor figures. Wine sales in China will rise by 17% per year over the next five years, the market research group has forecast.

“80% of the gains in China will be for red wine,” said Euromonitor researcher Spiros Malandrakis, who delivered a snapshot presentation on emerging wine markets at the London International Wine Fair conference yesterday (21 May).

Malandrakis told attendees: “Consumers in the West are chronically unemployed and getting old. Consumers in the BRICS are young and aspirational, and the gap is getting wider.”

Other non-BRIC countries pegged for strong wine volume growth in the next five years include Nigeria, Ukraine and Poland, he said.