News

Chinese consumers "less about show, more about know" - Diageo

Most popular

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

As Irish whiskey comes of age, so do its problems

MORE

Chinese higher-end spirits consumers are moving from "show" to "know", Diageo has said, as the trend of conspicuous consumption makes way for a greater desire for knowledge and experience.


Related Content

China spirit - How Diageo reinflated the baijiu bubble - Part II

China spirit - How Diageo reinflated the baijiu bubble - Part II...

China spirit - How Diageo got burned by the baijiu bubble - Part I

China spirit - How Diageo got burned by the baijiu bubble - Part I...

"More Chinese people like wine - they want to know more about it" - Interview, Alan's Wines & Spirit...

Destocking, decentralising and innovating  - Diageo in Asia Pacific - Analysis

Destocking, decentralising and innovating - Diageo in Asia Pacific - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?