GLOBAL: China still driving Asia-Pacific spirits growth - figures
Spirits consumption is growing in Asia-Pacific
Nearly 40% of global spirits consumption is now in China, with the Asia-Pacific region continuing to shore up a struggling Europe, latest figures show.
Consumption in the Asia-Pacific region grew by 2.7% last year to 1.92bn nine-litre cases, according to IWSR data, released yesterday (11 June). This helped push up total global spirits consumption by 1.6% to 3.07bn cases.
In Europe, meanwhile, drinkers consumed 6.5m less cases, IWSR said.
Globally, baijiu saw the biggest growth, rising by 23.9m cases to 1.16bn cases, with the majority of growth coming from China.
The second largest growth category was brandy, excluding Cognac and Armagnac, increasing by 12.5m cases. Brandy's main growth was in India and the Philippines.
Shochu/soju, the top spirits in South Korea and Japan, grew 5.7m cases. Whisk(e)y – not from Scotland, the US, Canada or Ireland – grew by 5m cases thanks to continued growth of Indian Made Foreign Liquor (IMFL) whisky in India.
An IWSR report last month marked rum out for future growth because of its versatility.
- Focus - Edrington's FY Performance by Brand
- Pernod relies on Indian whiskey to crack Africa
- Hail Marie Brizard: But, For How Long?
- Analysis - Storm clouds lift over Diageo Towers
- Where Beer is Brewed Can Leave a Bad Taste
- Comment - Diageo CFO to North America? Do the Math
- Diageo CFO Mahlan to head up N America
- Diageo sells "non-core" Gleneagles
- Former Bacardi exec takes De Kuyper CEO role
- Diageo lining up Gleneagles sale - report
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- The IWSR Company Profile 2014 – Remy Cointreau
- Global Tequila insights - market forecasts, product innovation and consumer trends research