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INDIA: Chilean wine producers to target Indian market next year

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Chilean wine producers will launch into the Indian market next year, according to a Minister from the Chilean Embassy in India.

"The Chilean wine companies were planning to offer wines in India in April this year," said Nestor Riveros, a commercial minister at the Embassy. "But due to some reason the launch has been deferred to next year."

The launch strategy includes joint ventures with Indian wine companies, said Riveros.

"We have already sent relevant materials to the leading liquor company United Breweries in this regard. We are one of four leading exporters of wine in the world and want to further our position in this sector," he added.

Chris Brook-Carter

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