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Charter Brands takes Langley's England gin to Asia

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UK drinks firm Charter Brands has lined up a distribution deal for its Langley's England gin brand in Asia.  

Langleys England gin will begin rolling out to Asia this month

Langley's England gin will begin rolling out to Asia this month

The company said today that it has signed a five-year distribution agreement with Milestone Beverages. The partnership started this month. 

"We've developed a great presence for Langley's in both Europe and the US and have been looking at launching into Asia for some time," said Mark Dawkins, co-founder of Langley's. "This is a pivotal moment for the brand as we are carefully approaching each export market with a tailored strategy." 

The portfolio includes London Dry gin Langley's No. 8 (41,7% abv) and Langley's Old Tom which is available at its 47% abv export strength in Asia.

Milestone MD Joe Milner said: "We have agreed a clear strategy which is extensively focusing on distribution and education as a way to increase consumer awareness and appreciation of the brand. 

"APAC is a region in constant evolution with a growing cocktail culture and high demand for quality, premium spirits and these are ideal conditions for the gins to grow."

Milestone's portfolio also includes Atilius wines, Taisteal whisky and Blowfish wines. 

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Sectors: Spirits

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