Chapel Down has ambitious expansion plans

Chapel Down has ambitious expansion plans

Chapel Down, the English wine producer and brewer, has kicked off a crowd-funding initiative to help with its expansion plans.

The Kent-based firm is offering shares via the website Seedrs to private investors, referred to as ‘pilgrims’, it said today. The company is aiming to raise funds to plant more vines, build a new winery, construct a brewery, and extend its hospitality facility in Tenterden, to meet demand.

Chapel Down, which trades on the ISDX Growth Market, is looking to raise GBP1.67m (US$2.7m) from the project, according to its Seedrs page. It believes it is the first listed company in the world to run a crowd-funding campaign. 

Frazer Thompson, the company's CEO, said: “We have raised money from institutional investors in the past, but ... we saw this as a chance to recruit thousands of small shareholders who can help us grow the brand and the business by being active and interested.” 

In July last year, Chapel Down secured GBP4.3m in extra funding, including GBP2.4m from investment group Hothouse Club, whose founder is former Scottish & Newcastle and C&C Group CEO John Dunsmore. 

Crowdfunders are being offered a range of discounts to Chapel Down products, depending on how much they invest.