Chang Beer's sponsorship of Everton football club is expected to be renewed this week, according to press reports. Thai Beverages Marketing Co., Chang's marketing arm, will sign an agreement with the club later this week, claims Thai newspaper The Nation yesterday (13 June).

Citing a company source, the paper said that the new deal will probably cost a lot more than the initial sponsorship fee of THB110m (US$2.7m) agreed 12 months ago. Everton has qualified for next season's European Champions League, meaning that the team's profile will rise in 2005-2006.

The final details of the new contract are currently being discussed, the report said.

Chang Beer's logo appears on Everton's playing shirts and merchandise.