Champagne Taittinger has launched a souvenir pack design for its Brut Réserve NV, as it looks to capitalise on its position as official Champagne of the FIFA World Cup Russia 2018.
The new Champagne Taittinger bottle features a blue and silver "cosmic design"
The company said today that the new bottle features a blue and silver "cosmic design" to recognise Russia's achievements in space. The design includes a World Cup trophy image on the neck label.
The new bottles roll out to the UK on- and off-premise in Spring 2018. The bottles carry an RRP of GBP42.85 (US$57.60).
"We are very thankful for FIFA's confidence in our House and products," said Clovis Taittinger, GM of Champagne Taittinger. "We look forward to a long connection between our two institutions."
Last year, Taittinger extended its partnership with FIFA for an additional four years. 2018's FIFA World Cup takes place in Russia from 14 June - 15 July.
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Sectors: Marketing – advertising & promotions, Wine
