CHINA: 'Champagne' secures geographical origin (AOC) recognition in China
China has officially recorded the geographical origin (AOC) of Champagne.
The recognition, which has immediate effect, follows a request from trade body the Comité Interprofessionnel du Vin de Champagne (CIVC).
"This recognition brings wide-reaching and effective protection to Champagne wines in China, against all forms of misuse," the CIVC said in a statement yesterday (27 May).
Wang Wei, director of China's Bureau du Champagne, said that the move "would allow the competent authorities to strengthen their action against the misuse of the Champagne name, which for the moment is not significant, rapidly detected and severely punished."
The CIVC set up an office in Beijing in 2006.
Earlier this year, the trade body highlighted rising Champagne shipments to China as contributing to rising exports in value terms for the 12 months of 2012.
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