Champagne Lanson has signed a deal to become sponsor of The O2 arena in the UK with the 'exclusive' right to supply Champagne to all bar areas in the arena.

The sponsorship, announced today (9 February), coincides with the launch of a new PR and advertising campaign for the trade and consumers.

The three-year contract will see Champagne Lanson served in the Credit Suisse Chairman's Club lounge, the VIP lounges, the bars on level one and four and in all suites. 

In addition, mobile units circulating within the arena will sell Lanson by the glass or bottle.