News

LWF 2014: Champagne industry 'too passive' with PR - Taittinger director

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

MORE

A senior Taittinger executive has argued the Champagne industry is "too passive" and "too technical" in its PR efforts and must focus on the drink's "pleasure" aspects.


Related Content

"We need to look at the way Millennials experience wine drinking" - Interview, Comité Interprofessi...

Blip belies Champagne & sparkling wine's healthy future - Research in Focus

Blip belies Champagne & sparkling wine's healthy future - Research in Focus...

Champagne Sales in 2017 - The facts

Champagne Sales in 2017 - The facts...

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco M...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?