China has seen Champagne volumes fall in the past few years

China has seen Champagne volumes fall in the past few years

Champagne exports to mainland China continued to fall last year, according to new figures.

The Comité Interprofessionnel du vin de Champagne confirmed today that 2015 volumes to China were again down after decreases in 2013 and 2014. The Comité did not give the exact figures but said it will release full global export statistics for last year on 22 March.

Premium alcohol sales have been hard hit in China by anti-extravagance measures implemented at the end of 2012. Though the market remains small for Champagne, it has doubled in volume over the past ten years and producers are keen to expand in the country.

Exports elsewhere in East Asia were more buoyant, with Hong Kong volumes up 9% and Taiwan volumes growing by more than 20% last year, the Comité said.

Japan remained the top Asian market for Champagne, increasing export volumes by 13% to 11.8m bottles. Value also grew, by 14% to EUR245.4m (US$267m). The country is the fourth-biggest Champagne market by volume and third by value.

Overall, global Champagne exports grew in volume by 2% to 312.5m bottles.

Yesterday, figures released by the Comité Champagne showed that the UK strengthened its position as the world's largest Champagne export market last year, increasing shipments by three-times the rate of global growth.