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Champagne Beau Joie launches limited-edition bottles with fashion brand Marchesa

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Champagne brand Beau Joie has announced a tie-up with high-end fashion brand Marchesa.  

The new Beau Joie Champagne bottle is part of a tie-up with fashion brand Marchesa

The new Beau Joie Champagne bottle is part of a tie-up with fashion brand Marchesa

The company said yesterday that the partnership includes the release of 1,000 limited-edition "couture bottles". The bottles, which are the first in the 'Marchesa for Beau Joie' series, are hand-beaded and embroidered. They carry an SRP of US$599 per bottle.

The series will include several new products, expected to be available via luxury retailers, hotels and high-end resorts, as well as via the Champagne brand's website, the company said.

The bottles were designed by Georgina Chapman, the creative director and co-founder of Marchesa, in collaboration with Brandis Deitelbaum, the founder of Beau Joie.

"Georgina and I were asking each other why there isn't a Champagne brand that's an extension of a fashion house, something for everyday occasions or served at special events. It's such a natural fit, fashion and Champagne, yet nobody else has done this," said Deitelbaum. "We both agreed there was a tremendous opportunity here for such a product, and so we decided to create it."

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