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Château Bastor-Lamontagne eyes apéritif segment with So Sauternes release

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The Château Bastor-Lamontagne, which produces the prestigious Sauternes appelation, has launched a special blend of the sweet Bordeaux white wine aimed at the apéritf and cocktail segment.

So Sauternes from Château Bastor-Montagne

So Sauternes from Château Bastor-Montagne

Available from this month in the Horeca (Hotels, restaurants and cafes) channel in France, So Sauternes will also be tested in supermarkets, according to Château Bastor-Lamontagne's estate director, Michel Garat. "We're looking at producing 10,000 to 20,000 bottles annually," Garat told just-drinks.

"If the response to So Sauternes is positive in France, we could try to interest importers in the UK and the US in it".

Priced at EUR18 per bottle, So Sauternes is distributed by the Cafés Richard.

The company has been joined in producing the wine by another Sauternes estate and a third could follow.


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