News

Château Bastor-Lamontagne eyes apéritif segment with So Sauternes release

Most popular

Why water has become more important than wine

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

The Château Bastor-Lamontagne, which produces the prestigious Sauternes appelation, has launched a special blend of the sweet Bordeaux white wine aimed at the apéritf and cocktail segment.

So Sauternes from Château Bastor-Montagne

So Sauternes from Château Bastor-Montagne

Available from this month in the Horeca (Hotels, restaurants and cafes) channel in France, So Sauternes will also be tested in supermarkets, according to Château Bastor-Lamontagne's estate director, Michel Garat. "We're looking at producing 10,000 to 20,000 bottles annually," Garat told just-drinks.

"If the response to So Sauternes is positive in France, we could try to interest importers in the UK and the US in it".

Priced at EUR18 per bottle, So Sauternes is distributed by the Cafés Richard.

The company has been joined in producing the wine by another Sauternes estate and a third could follow.


Related Content

Is Brown-Forman doing a Jack Daniel's with its Irish whiskey brand? - Comment

Is Brown-Forman doing a Jack Daniel's with its Irish whiskey brand? - Comment...

"If there's one rum brand that can legitimately play in the super-premium segment, it's Mount Gay" -...

Is Coca-Cola Co making a Smartwater move with Glaceau? - Comment

Is Coca-Cola Co making a Smartwater move with Glaceau? - Comment ...

What's so special about Islay anyway? - Comment

What's so special about Islay anyway? - Comment ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?