The group is stepping up its efforts to address the problem of drink-driving

The group is stepping up its efforts to address the problem of drink-driving

An industry-funded US group aimed at tackling drink-driving and underage drinking has been renamed as part of a “bold” plan to increase awareness of the issues. 

The Century Council will now be known as the Foundation for Advancing Alcohol Responsibility (FAAR), it was announced late last week. The move coincides with Alcohol Awareness Month in the US, during which the group is attempting to “spark 2m conversations about alcohol responsibility”. 

FARR is working with its ambassadors including basketball legend Shaquille O’Neal, Olympic figure skater Ashley Wagner and teen actress Bella Thorne to raise awareness of the issues.

“Our ... new plan and our new name will make our connections with parents, teachers, elected officials and community leaders stronger,” said Lisa Graham Keegan, an advisory board member of FARR. 

The 23 year-old group is funded by Bacardi, Beam Inc, Brown-Forman, Constellation Brands, Diageo, Hood River Distillers and Pernod Ricard.