Constellation Wines' US arm is embarking on a host of festive season promotions to drive sales of five drinks brands.

Centerra Wine Company will be promoting the brands through festive packaging, decorative point-of-sale materials, and rebates over the coming months.

The company's Arbor Mist Merry Berry Merlot will be given a festive snowflake design label and shipper, with several holiday point-of-sale pieces featuring Merry Berry Merlot and Orchard Fruits Chardonnay, including a dimensional display, complete with mistletoe, and two holiday themed case cards.

Sparkling wine Cook's will be offering mail-in-rebate, with savings on its products, and supplying retailers with festive 3-D display elements featuring twinkling holiday lights and motion.

Flavoured spirit Kajmir, which blends smooth, premium brandy, fine vodka, and vanilla flavour, will be promoted using a lighted pole top display to showcase the new product at retail locations.

Manischewitz, the number one kosher wine in the US, will also use point-of-sale and consumer offerings, including mail-in rebates and instant redeemable coupons on Manischewitz food and wine products to promote the brand.
Paul Masson Brandy will be marketed using a glowing 3-D pole topper with lights, featuring both VS and VSOP, and is also offering a holiday consumer sweepstakes with a grand prize trip to the 2007 Legends Basketball Fantasy Camp in Las Vegas.