News

US: Centerra launches Kajmir flavoured spirit

Most popular

Consumers need help in making healthier choices

Pernod is buying Malfy for the flavour - comment

just-drinks interview - Monkey 47

Wine in 2021 - just-drinks predicts

Can 'community commerce' solve DTC woes?

MORE

Centerra Wine Company has unveiled a new drink which combines brandy, vodka and vanilla.

The company, which is part of Constellation Wines US, said yesterday (12 December) that Kajmir will be available across the US in both the on- and off-trade. The drink can be consumed either neat or as part of a cocktail, Centerra said.

"We set out to create a flavoured spirit that offers consumers a truly unique taste," said Centerra Wine's marketing director Jon Guggino. "Consumers responded to Kajmir's distinctive flavour, calling it 'sexy, smooth, exotic and special.' Overwhelmingly, consumers said Kajmir captured a taste sensation they've been wanting but haven't been able to define."

In the US off-trade, Kajmir will be available in 750ml, 375ml and 50ml sizes, with the largest bottle being sold at a SRP of US$18.99.

A print advertising campaign in consumer magazines will follow in the spring.


Sectors: Spirits, Wine

Companies: Constellation Brands

Related Content

Cognac’s ethnic division in the US - Focus

Cognac’s ethnic division in the US - Focus...

US whiskey profiting from flavourable conditions – Research in Focus

US whiskey profiting from flavourable conditions – Research in Focus...

US: Schmitt Sohne launches aluminium-bottled wine

US: Schmitt Sohne launches aluminium-bottled wine...

How brand owners can navigate social networks to make e-commerce gains - focus

How brand owners can navigate social networks to make e-commerce gains - focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?