Cellar Trends is launching an outdoor Jägermeister campaign

Jägermeister's UK distributor Cellar Trends has today launched an outdoor ad campaign that will target consumers at key off-trade retail outlets ahead of Christmas.

Around 8,000 “portrait” ads will go up in UK cities in "high footfall areas to ensure exposure", Celler Trends said today (2 December). “Several mega portrait” executions will also go up in London, while 450 ads will feature on the London Underground.

The campaign is part of Jägermeister's multi-million-pound “It Runs Deep” push and features visuals from the “Give It A Shot” and “Deep Freeze” ads.

Jägermeister UK group marketing manager, Nicole Goodwin, said: “Christmas and New Year is a key time for all drinks brands as consumers tend to purchase more alcohol during these big occasions. To capitalise on the opportunity and support our retail partners we are investing in our biggest outdoor campaign to date.”