Gruppo Campari has added the recently-purchased Wild Turkey Bourbon brand to its distribution deal with Cellar Trends in the UK.

The Italian company, which acquired Wild Turkey from Pernod Ricard in April for US$575m, said yesterday (27 July) that Cellar Trends will take over distribution of the brand in the UK from Pernod from 1 September.

The agreement covers both the on- and off-trade in the country.

"We are proud to represent this remarkable brand," said Terry Barker, marketing director of Cellar Trends. "Wild Turkey is a valuable addition to the Cellar Trends portfolio of premium, international spirits."

Last month, Cellar Trends confirmed that it would hand over UK distribution of Marnier-Lapostolle's liqueur brand, Grand Marnier, to Diageo. The move followed the announcement earlier in June of a Europe-wide distribution agreement for the brand between Marnier-Lapostolle and Diageo.