UK: CEDC updates Zubrowka packaging

By | 26 July 2007

CEDC has repackaged its Zubrowka Bison Grass Vodka in the UK in an effort to stand out on shelf as well as better communicate the brand's Polish heritage.

The company said on Monday (23 July) that Zubrowka's new packaging in the country will be supported by the launch of a website as well as advertising and PR support.

The brand will also be re-launched in international markets this summer, supporting the trend for the Tatanka cocktail, a combination of Zubrowka Bison Grass Vodka and apple juice, targeted at major bar and hotel groups.

Zubrowka has an abv of 40% and will retail at GBP14.99 (US$30.93) for a 70cl bottle.

Sectors: Spirits

Companies: CEDC

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