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US: Cecchetti Wine Co. credits airlines for flying wine sales

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Cecchetti Wine Company has hailed a number of deals with airlines for helping drive sales of its wine brands in recent months.

The California-based winemaker said yesterday (11 November) that it expects full-year sales in 2008 to break the 100,000-case barrier.

British Airways purchased the company's Redtree Chardonnay late last year for its international economy consumers, doubled the order this summer, then doubled it again in the last couple of months, Cecchetti said. In total, the airline will have purchased more than 37,000 cases.

United Airlines, meanwhile, now features Redtree Chardonnay on its domestic first class flights. US Airways ordered Cecchetti's Line 39 Sauvignon Blanc brand in the summer then re-ordered in fall, while the wine is also offered on all Nippon Airways flights in first class.

"Our airline partners and their customers are responding enthusiastically to the quality and value of Line 39 and Redtree," said company co-founder and CEO, Roy Cecchetti. "After flying, consumers are emailing us, asking where they can purchase these wines, especially in hub markets like London, Denver, Chicago and Honolulu."

Cecchetti Wine Company was founded in late 2006 and began selling wine in spring 2007.

Roy Cecchetti was a co-founder of wine group Don Sebastiani, but sold his stake in the company in 2003.


Sectors: Wine

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