News

UK: CCE set to launch Ípsei in UK

Most popular

just-drinks speaks to Beam Suntory CEO - Part II

just-drinks meets Beam Suntory CEO Albert Baladi

Lift our heads out of our drinks - Trends

What does the future hold for Champagne? - Focus

Why the wine consumer is getting angry - Comment

MORE

Soft drinks bottler Coca-Cola Enterprises (CCE) is to launch its non-carbonated fruit drink, Ípsei, in the UK.

The company introduced Ípsei, a red grape drink also containing African rooibos plant extract, added vitamins and natural antioxidants, in Germany and Holland last year. It is to be made available in selected stores in the UK from early-August onwards.

"Having successfully launched 'Ípsei' in other markets (Germany and Holland), we believe that 'Ípsei' will be a welcome addition to our growing range of brands here in Great Britain," said CCE marketing director, Norman Brodie.

Ípsei contains no caffeine and no artificial colourants, preservatives or sweeteners. In addition, each 500ml bottle provides 75% of the recommended daily allowance (RDA) of Vitamins E, B6 and Niacin, and 50% of the RDA of vitamins B12 and Biotin.


Sectors: Soft drinks

Companies: Coca-Cola Enterprises

Related Content

Coca-Cola European Partners to launch 100% recycled bottles next year

Coca-Cola European Partners to launch 100% recycled bottles next year...

Coca-Cola Energy hits UK with music-based marketing drive

Coca-Cola Energy hits UK with music-based marketing drive...

The Coca-Cola Co's Coca-Cola Signature Mixers - Product Launch

The Coca-Cola Co's Coca-Cola Signature Mixers - Product Launch...

Innovation strategy paying off for Coca-Cola European Partners - Analysis

Innovation strategy paying off for Coca-Cola European Partners - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?