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Soft drinks bottler Coca-Cola Enterprises (CCE) is to launch its non-carbonated fruit drink, Ípsei, in the UK.

The company introduced Ípsei, a red grape drink also containing African rooibos plant extract, added vitamins and natural antioxidants, in Germany and Holland last year. It is to be made available in selected stores in the UK from early-August onwards.

"Having successfully launched 'Ípsei' in other markets (Germany and Holland), we believe that 'Ípsei' will be a welcome addition to our growing range of brands here in Great Britain," said CCE marketing director, Norman Brodie.

Ípsei contains no caffeine and no artificial colourants, preservatives or sweeteners. In addition, each 500ml bottle provides 75% of the recommended daily allowance (RDA) of Vitamins E, B6 and Niacin, and 50% of the RDA of vitamins B12 and Biotin.


Sectors: Soft drinks

Companies: Coca-Cola Enterprises

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