Coca-Cola Enterprises (CCE) intends to restructure its North American division, according to press reports. The Atlanta Journal Constitution said today (29 July) that the move could mean layoffs of up to 1% of the company's 60,000 employees in the region.

CCE is looking for ways to increase efficiency at a time when growing sales in North America and CCE's European markets is becoming difficult, the Journal said. The streamlined structure will reduce the layers of management in CCE from five to four, the paper added.

In a conference call with analysts, CCE chairman Lowry Kline said that the new North American structure will make the company "flatter and much more responsive to our customers, both nationally and locally."