Coca-Cola Enterprises today announced Dominique Reiniche, senior vice president and president of its European Group, is leaving the bottler to join The Coca-Cola Company as president of the newly formed European Union group, effective 1 May.

An internal search for her replacement will begin immediately with a successor to be named in the next few months from Coca-Cola Enterprises' operating team.

"Dominique is a premier global operator who has in-depth knowledge of the bottling system and the retail environment, extensive brand and marketing expertise, and 13 years experience in the Coca-Cola system," said John R. Alm, president and chief executive officer. "In her new role she will make significant contributions to the Coca-Cola system that will continue to benefit Coca-Cola Enterprises in Europe. This appointment demonstrates the competency of our management team and how we partner with The Coca-Cola Company to strengthen the entire system."

Reiniche, 49, began her career with The Coca-Cola Company in 1992 as the national customer and marketing director in France and joined Coca-Cola Enterprises in 1996 in the same capacity.

She became vice president and general manager of Coca-Cola Enterprises' French operations in 1998. She was named president, European Group in January 2003.