UK: CCE and Diageo team up for off-trade drive

Most popular

Can alcohol slow the onset of dementia? - analysis

What rum needs to do to recognise its potential

Nutrition & hydration watchwords for soft drinks

just-drinks' Mergers & Acquisitions database - Oct

How much should you drink to help you live longer?


Coca-Cola Enterprises (CCE) has teamed up with Diageo UK to launch a "multi-million pound" marketing campaign to drive spirit-mixer sales in the off-trade.

On pack activity will feature recipes for "the perfect" Gin & Tonic, Moscow Mule, Pimms & Lemonade and Vodka Russchian, the company said today (18 June).

The recipes will run across Schweppes Tonic, Schweppes Lemonade, Schweppes Canada Dry Ginger Ale and Schweppes Russchian packs. 

The campaign will also feature sponsorship of Film 4's 7pm and 9pm movies running throughout 2009.

Price promotions throughout July and August will further support the campaign and includes 'Schweppes Lemonade' 2-litre bottles with a promotional price of GBP1.50 (US$2.45) for two and 'Schweppes' mixers available at a promotional price of GBP1.60 for two.

Ed Knight, head of communications, Coca-Cola Enterprises said: "This year's partnership with Diageo will really drive spirit-mixer sales over the summer with 'Schweppes' alignment with 'Smirnoff' and 'Pimm's' helping attract more 30-something's into the spirit-mixer category whilst 'Gordon's and Schweppes Tonic' will help retain consumers aged 45 plus."

Related Content

In the Spotlight - Diageo Stirrings in Ireland

In the Spotlight - Diageo Stirrings in Ireland...

Pot of Gould – The cocktail: shaking up the market

Pot of Gould – The cocktail: shaking up the market...

UK: Southern Comfort unveils new ATL push

UK: Southern Comfort unveils new ATL push...

UK: CCE in product and promo frenzy

UK: CCE in product and promo frenzy...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?