News

AUS: CCA trials flavoured milk range - report

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Why spirits marketers must be more careful

MORE

Soft drinks bottler Coca-Cola Amatil is test-marketing a flavoured milk product in Western Australia, according to reports.

The flavoured milk is being marketed by CCA's fruit juice arm Goulburn Valley, which the company acquired in February 2005 when it bought packaged fruit group SPC Ardmona.

The new range comprises five flavours: iced coffee, wild strawberry, milk chocolate, mocha and smooth banana.

Sally Loane, director of media and public affairs for CCA, was quoted as saying that the new range had been very well received. The results of the Western Australia trial are expected to be reviewed in the first quarter of next year and if successful, are expected to lead to a nationwide roll-out.


Sectors: Soft drinks

Companies: Coca-Cola Amatil

Related Content

Slide goes on for flavoured spirits, but opportunities remain - Research in Focus

Slide goes on for flavoured spirits, but opportunities remain - Research in Focus...

New product innovation fuels gains for milk alternatives - NPD round-up

New product innovation fuels gains for milk alternatives - NPD round-up...

How soft drinks can milk (or not) the vegan trend - Comment

How soft drinks can milk (or not) the vegan trend - Comment...

AUS: Coca-Cola Amatil posts profits plunge after AUD404m write-down

AUS: Coca-Cola Amatil posts profits plunge after AUD404m write-down...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?