IRELAND: C&C Group silent on Bulmers cider price
C&C Group is understood to have cut the wholesale price of Bulmers draught cider in Ireland by EUR0.04.
Michael Merrins, managing director at C&C Group's Ireland division, was quoted in the Sun newspaper this week as calling for pubs to pass on the price cut to the country's cash-strapped consumers.
Ireland has experienced one of the deepest recessions in Western Europe as a result of the global financial crisis.
A spokesperson for C&C Group declined to confirm or deny the Bulmers price cut, due to the proximity to C&C Group's full-year results statement, scheduled for 25 May.
C&C reported a 7% drop in cider volume sales in Ireland for its fiscal third quarter, to the end of December.
"C&C expects to report a modest year-on-year decline in cider volumes for FY2010, this compares with a volume decline of over 14% in the 2008/09 financial year," it said in January.
- SABMiller in Cent'l & E Europe - What is for sale?
- Brown-Forman's march on premium whisk(e)y -Comment
- A-B InBev and its SABMiller divestments - Focus
- Where does AB InBev see the future of beer?
- Are consumers getting tired of consuming?
- Brown-Forman appoints new GTR marketing head
- Private equity poised for SABMiller Europe buy?
- AB InBev to sell SABMiller Cent'l, E Europe assets
- Carlsberg's Shed Head and Bad Apple craft - NPD
- Asahi loses Q1 sales overseas
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- What Next for Beer and Brewers Following the MegaBrew Deal?