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C&C Group rolls out 1980s Tennent's Lager packs

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C&C Group's Tennent Caledonian unit has gone back to the 80s with retro packaging for its Tennent's Lager range in Scotland.

C&C Groups new Tennents Lager packs celebrate the brands 130th birthday

C&C Group's new Tennent's Lager packs celebrate the brand's 130th birthday

The 33cl bottles, available for a limited period, use labelling from the 1980s and come in 6- and 12-packs. They are available from this month in Tesco, Spar and Keystore outlets across Scotland.

Paul Condron, marketing director at Tennent Caledonian, said: "We're 130 years old this year so this felt a like a good time to celebrate our brewing history with the launch of an iconic retro pack that gives a nod to one our best loved packs of the 1980s.

Tennent Caledonian has also asked consumers to tweet pictures of 1980s memorabilia to receive a free pack.

In C&C Group's last full-year results in May, the company said the Tennent's beer brand was in "robust health", with growth in Scotland's on- and off-trade.


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