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C&C Group rebrands distributor Gilbeys as Bibendum Ireland

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C&C Group has renamed its Irish on-premise wine distributor as the company continues a rebranding in the country.

Bibendum Ireland is the new name for C&C Groups Irish wine distributor

Bibendum Ireland is the new name for C&C Group's Irish wine distributor

Gilbeys with Bibendum will now be called Bibendum Ireland. The move follows C&C Group's acquisition of UK-based on-premise distributor Bibendum in 2018.

C&C Group's Gilbeys is Ireland's largest wine distributor. In March last year, shortly after C&C Group's Bibendum purchase, Gilbeys partnered with the UK unit to distribute some of Bibendum's portfolio in Ireland. As part of the agreement, Gilbeys changed its name to Gilbeys with Bibendum.

Sales director for Bibendum Ireland Duncan Millar said: "The time is right to transition fully to 'Bibendum Ireland'. Our customers are now clear about our proposition and what value and choice we can bring to the market."

The latest name change is not the only one for C&C in Ireland this month. C&C Group's twin Irish operations - C&C Gleeson and Bulmers - were merged into one unit under the name Bulmers Ireland. C&C Group said the move "will better align our business units in Ireland under one corporate identity".

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Sectors: Wine

Companies: C&C Group plc

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