Magners will also sponsor the Y Not festival in Derbyshire

Magners will also sponsor the Y Not festival in Derbyshire

C&C Group has announced a partnership between its Magners Irish Cider brand and UK festivals organiser Global.

C&C said today that the sponsorship deal gives Magners exclusive cider pouring rights at 11 festivals across the UK. The company will promote the tie-up with ticket promotions, as well as social and digital media activations.

Festivals include Field Day in London, Festival No 6 in Portmeirion and Rewind Scotland.

"We'll be pouring Magners Original and new Magners Dark Fruit alongside Orchard Pig Reveller across this diverse portfolio of music events," said Magners UK marketing manager Janette Murray. "We're looking forward to enhancing festivalgoers' experience by encouraging them to 'Think 100% Irish' with Magners, with unique offers and bespoke Magners Cider Gardens at selected festivals across the summer."

Financial details behind the activation were not disclosed. 

C&C Group the one to watch in 2018, too many analysts and not enough research and finding a favourite between beer and spirits - The just-drinks Analyst

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