C&C Group is facing legal proceedings after Hogs Back took the matter to the UKs High Court

C&C Group is facing legal proceedings after Hogs Back took the matter to the UK's High Court

UK brewer Hogs Back has launched legal action against C&C Group's Magners GB unit over claims of trademark infringement. 

The Surrey-based brewer started proceedings in the UK's High Court last week after allegations that the Irish firm had breached its trademark for its 'Hazy Hog' cider. The brand was launched in March 2013 and is “growing fast”, according to Hogs Back. 

However, last June Magners released a portable cider dispense system called Cider Hog. Hogs Back claims that the system uses a “similar name and graphics” to Hazy Hog. 

“We contacted them and sought to resolve this in an amicable manner, suggesting some changes to Cider Hog,” Hogs Back said in a statement. 

“Magners denied their mark was similar to ours and pointed out that Cider Hog has been registered in Trade Mark Class 11 (for refrigerated packaging).

“Over the past six months, we have tried to find a solution which would satisfy both parties, but without success. Regrettably, we have turned to court proceedings, but still hope that discussions may generate an acceptable resolution.”

In a statement to just-drinks, C&C Group said: “We have been in discussions with Hogs Back for some time over this issue. Whilst we do not believe that there is any possibility of confusion between their Hazy Hog cider and our Cider Hog dispenser, we remain hopeful of finding a resolution of this matter which is acceptable to both companies.”