Magners will be distributed in Australia by Bacardi Lion from next year

Magners will be distributed in Australia by Bacardi Lion from next year

C&C Group is switching distribution of Magners in Australia from Suntory to Bacardi Lion from next year.

In a joint statement late last week, C&C and Suntory said they have agreed to end the nine-year relationship “amicably”. Bacardi Lion, a JV between between Bacardi and brewer Lion Nathan, will take on Magners from 1 January, 2014.

Anthony Brady, Magners' brand principal, said: “Suntory has done a fantastic job successfully launching and building Magners in Australia. We now have a renewed focus for Magners and believe Bacardi Lion is the perfect partner to help drive our expansion.”

Magners was launched in Australia in 2004. 

Ian Atherton, Suntory Australia's MD said: “Our renewed business focus will be on maintaining and growing our portfolio of premium spirits and liqueur brands."

Earlier this month, C&C posted a fall in first-quarter sales and volumes, but said that it expects its full-year profits to stay strong.