Magners cider owner C&C Group has turned to former Scottish & Newcastle executives to boost performance, announcing John Dunsmore as its new chief executive officer.

Dunsmore, who was CEO at Scottish & Newcastle (S&N) until the brewer was bought by Heineken and Carlsberg in April this year, will replace Maurice Pratt, who announced last month that he would leave C&C.

Dunsmore's main challenge will be to restore growth to C&C's cider division, and particularly reinvigorate sales of the Magners brand in the UK.

His appointment forms part of a C&C sweep of previous S&N executives.

It said today (10 November) that it has also appointed ex-S&N operations director Stephen Glancey as chief operating officer. Both he and Dunsmore will join the Irish firm's board with immediate effect. Kenny Nieson, who was responsible for S&N's finance team in Western Europe, will also become C&C's strategy director.

Tony O'Brien, C&C chairman, said: "The calibre of these appointments represents a major achievement for C&C and presents the group with a unique opportunity to address decisively the challenges it faces."