Scotland will implement minimum unit pricing in Scotland on 1 May

Scotland will implement minimum unit pricing in Scotland on 1 May

C&C Group is delivering information packs to Scottish alcohol retailers ahead of the introduction of Minimum Unit Pricing next week.

The company, a vocal supporter of the measure, said packs containing help on staff training as well as posters for shelf displays have been sent to more than 150 independent off-licences across Scotland. A 50p-per-alcohol-unit minimum price will be implemented on all alcohol sales in Scotland on 1 May.

C&C Group has backed MUP since it was first discussed as a way to curb excessive drinking in Scotland. The company's CEO, Stephen Glancey, has even urged other alcohol companies to back the measure, suggesting groups that did not, including the Scotch Whisky Association, risked finding themselves on the wrong side of history.

The CEO has also outlined an economical argument for the measure. Speaking to analysts in 2012, Glancey said MUP in UK and Ireland would not affect C&C Group's off-sales and could even increase revenue in the company's pub trade.

"We are significant investors in the independent free-trade, i.e. we invest in pubs," Glancey explained. "So, anything that moves the dial in terms of customers coming back to pubs is plainly good for our business."

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