C&C Group has already agreed a Magners deal with San Miguel in Thailand

C&C Group has already agreed a Magners deal with San Miguel in Thailand

C&C Group has agreed a distribution deal for Magners in Taiwan as it continues to strengthen the cider's global footprint.

The Irish company, which has signed a number of export deals this year, said today it had agreed a partnership for the cider with San Miguel Brewing International. The move extends C&C Group's distribution partnership with San Miguel after the two companies signed a deal for Thailand in February

It is not immediately clear if this is the first time Magners has been distributed in Taiwan.

C&C said it will work with San Miguel to expand distribution, sales and marketing of Magners in Taiwan. Taiwan is currently the largest cider market in Asia with volumes in excess of 20,000 hectolitres a year, growing at 69% year-on-year, according to C&C.

"Given the attractive cider growth trajectory we observe in Taiwan this collaboration will strengthen Magners' route to market and will position Magners to participate in future category growth," said Conor Hardy, regional director of C&C's Asia-Pacific unit.

C&C Group has signed five other international partnership recently. In March, it signed a deal with Pabst Brewing Co to distribute its brands in the UK and Ireland. In the same month, it extended a two-year-old distribution deal with Coca-Cola Amatil New Zealand for its Magners and Tennent's brands. In April, C&C Group teamed up with the Indian division of Mahou San Miguel to prepare the launch of two variants of Tennent's in the country.

Last month, it said it was to take Tennent's lager to China for the first time in a deal with Vandergeeten Trade and Commerce, while this month it signed a Singaporean distribution deal for Magners with ThaiBev.