The Magners logo appears on the shirt sleeves of NSW Waratahs

The Magners logo appears on the shirt sleeves of NSW Waratahs

C&C Group-owned Magners has become the official cider sponsor of Australian rugby union team the New South Wales Waratahs for the 2014 season.

The cider brand, which is handled by Bacardi Lion in Australia, will feature on the team’s shirt sleeves, while fans will be rewarded with “exclusive experiences” as a result of the tie-up, it was announced today (20 February). The financial details of the deal were not disclosed.

Anthony Brady, Magner’s commercial director for Australia and New Zealand said: “I’m confident that Waratahs’ fans and rugby fans in general will love what Magners brings to the game.”

Bacardi Lion took on distribution of Magners in Australia at the start of this year, after C&C Group ended its nine-year agreement in the country with Suntory