Corona Extra will be distributed in ROI by C&C Gleeson from March

Corona Extra will be distributed in ROI by C&C Gleeson from March

Anheuser-Busch InBev has handed exclusive distribution rights for its Corona Extra and Corona Light brands in the Republic of Ireland to C&C Group's Gleeson unit. 

The companies confirmed today that Gleeson, which C&C acquired in early 2013, will take on the Mexican lager brand from 1 March. Gleeson will take over from Corona's current distributor in Ireland, Barry and Fitzwilliam.

A “high-profile” consumer launch is planned for April, followed by a “significant” marketing spend, C&C said. Gleeson already handles A-B InBev's Stella Artois and Brahma brands in the country.

A-B InBev took global control of Corona, outside of the US, when it acquired Mexico's Grupo Modelo for US$20bn in June 2013. Since then, the Budweiser brewer has been looking at Corona's distribution contracts around the world as it aims to make Corona one of its key global brands.

In Canada, A-B InBev agreed to pay Molson Coors CAD$70m (US$67m) in compensation to take over distribution of the Modelo portfolio.