IRELAND: C&C gives Irish Mist a make-over

By just-drinks.com editorial team | 29 May 2009

C&C International has given its Irish Mist liqueur a make-over in a bid to more than double its volume over the next five years.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

C&C International has given its Irish Mist liqueur a make-over in a bid to more than double its volume over the next five years.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Product Launch – US: Pernod Ricard's Powers 12 Year Old Special Reserve
Pernod Ricard's Powers 12 Year Old Special Reserve

Insight - Fortune Brands to expand non-US sales
Fortune Brands, owner of Beam Global Spirits & Wine, expects to increase the proportion of its sales from outside of the US, group chief financial officer Craig Omtvedt has told an investor conference.

The just-drinks Interview - Irish Distillers' CEO
At only 37 years old, Alexandre Ricard's swift ascent on the Pernod Ricard power ladder has turned heads in the industry. His latest role, as CEO of Irish Distillers, has coincided with strong growth for the group's Jameson Irish whiskey brand. Just-drinks deputy editor Chris Mercer catches up with the hotly-tipped Pernod protege during a fly-by visit to London.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page