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Cawston Press partners with Waitrose for UK advertising push

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UK-based Cawston Press has announced plans for its first outdoor advertising in the country, as it looks to branch out further afield.

The privately-owned soft drinks group, which owns three different ranges under the Cawston Press brand name, is partnering with supermarket chain Waitrose for the push. Starting next week, the six-sheet activation, under the tagline 'Taste of Summer', will run "across the Waitrose estate" in the UK.

The campaign will be backed by promotional and media activity, again in partnership with the retailer.

"Our sales and distribution growth give us confidence that there's an increasing opportunity for fizzy drinks made with great quality ingredients that deserve to be enjoyed," said MD Steve Kearns. "We're delighted to be celebrating that with our customers."

The company also said today that its CSD range will roll out to France "later this summer". The US started stocking Cawston Press in the natural and speciality food channels last year.

Cawston Press produces 1-litre pressed juices and fruit waters alongside its sparkling offerings.

Will blending bubbles with functionality kill CSDs? - NPD trends


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