Castle Brands has appointed a new MD for its operations in the Americas.

The US spirit company said yesterday (5 July) that Con Constandis would fill the newly-created position of managing director - Americas and senior vice president of strategic planning.

In the MD role, Constandis will be responsible for driving continued growth in the US market as well as securing distribution platforms for penetration into Latin America and Canada.

In his capacity as senior VP for strategic planning, he will guide Castle's strategic planning to ensure the execution and business accountability necessary to achieve company objectives. Constandis will report directly to Keith Bellinger, Castle's president and COO.

Prior to joining Castle, Constandis' most recent position was COO for Allied Domecq USA.

"Our five-year growth plan for Castle Brands is aggressive," said Bellinger. "In order to meet those goals, it is imperative that we have a group of seasoned professionals on board who have the industry knowledge, relationships and experience to achieve our sales, profit and valuation objectives. I look forward to working closely with Con and the rest of our executive team to position Castle Brands as a leader in the spirits industry."

Constandis will be based at Castle's corporate headquarters in New York.

Castle, whose spirits stable includes Boru vodka and Gosling's rum, last week reported a loss of US$11.9m as it invested heavily in marketing and distribution. Net sales leapt 68% to US$21.1m.