Castle Brands has released a national TV campaign for its Goslings Rum brand in the US market. 

The company said today that the activation will be on NBCSN during sporting events including English Premier League football games, National Hockey League games and skiing and snowboarding competitions. Goslings Rum will also sponsor NBCSN's English Premier League football coverage during this weekend's key tie between Manchester United and Manchester City. 

The activation, which builds on the brand's sponsorship on the 35th America's Cup, features Malcolm Gosling, president & CEO of Gosling-Castle Partners, Castle's 80.1%-owned export venture.

The ads show Goslings rums, the Dark 'n Stormy cocktail and Goslings Stormy Ginger beer.  

Last month, Castle Brands launched a 16-year-old Bourbon under its Jefferson's brand. Jefferson's Presidential Select 16 Year Old was matured first for 11 years in new American Oak casks. From there, the Bourbon was aged for an additional five years in fresh casks.

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